Egypt · Saudi Arabia · UAE · Kuwait · Regional experience

Strategy that turnsattention into growth.

I build brands, lead creative teams, and connect marketing strategy to outcomes people can see — and businesses can measure.

Marketing ManagerPRContent CreatorAccount ManagerStrategist
7+Years of experience
35–40Active clients managed
15+Team members led
SOSTAC Strategy
+150% Sales
Brand × Growth
Illustrated character of Esraa holding a tablet
Currently leadingStrategy · Creative · Performance
01 / About

Clear thinking. Creative energy. Commercial focus.

Results-driven Marketing Manager with experience across brand strategy, digital marketing, integrated campaigns, and creative leadership.

From shaping market position to optimizing the final campaign, I bring strategy and execution into one focused system — built around real audiences, clear KPIs, and measurable growth.

Based in Sheikh ZayedMBA Marketing · In progress
01
See the whole picture

Market, audience, message, channel, and business goal.

02
Build the right system

Teams and workflows aligned around one strategic direction.

03
Measure what matters

Decisions grounded in KPIs, insight, and commercial impact.

Esraa travelling between regional markets
02 / Markets

Regional experience, locally tuned.

Marketing shaped for the audience in front of it — with the cultural context, pace, and commercial reality of each market.

🇪🇬
EgyptCore market
🇸🇦
Saudi ArabiaBrand & agency work
🇦🇪
United Arab EmiratesRegional market experience
🇰🇼
KuwaitRegional market experience
🇱🇧
LebanonRegional collaboration
03 / Selected work

Different industries. One growth mindset.

Choose a category to explore selected brands and the strategic scope behind each collaboration.

Esraa introducing her portfolio categories
Brands built for everyday choice

FMCG & Food

Strategic positioning, integrated campaigns, and creative leadership for food and fast-moving consumer brands.

Billa logo
Brand 01

Billa

Developed a SOSTAC-based marketing strategy to strengthen the brand's positioning. Led the creative team and managed campaign execution to improve engagement and brand consistency.

Enjoy logo
Brand 02

Enjoy

Planned integrated marketing campaigns using the SOSTAC framework. Coordinated cross-functional teams and optimized campaign performance to support business growth.

Aseel logo
Brand 03

Aseel

Built a strategic marketing roadmap focused on brand awareness and customer engagement. Managed the marketing team and ensured smooth execution across all digital channels.

Fox logo
Brand 04

Fox

Led the marketing strategy using the SOSTAC model to improve market presence. Managed creative workflows and delivered campaigns aligned with business objectives.

Jooy logo
Brand 05

Jooy

Developed content and campaign strategies to increase audience engagement. Supervised the marketing team while monitoring campaign performance and optimization.

Ciocolato logo
Brand 06

Ciocolato

Created a customer-focused marketing strategy based on SOSTAC principles. Coordinated creative production and maintained consistent brand communication.

Lumiere logo
Brand 07

Lumiere

Executed integrated branding and digital marketing activities with a strategic approach. Led the team to deliver high-quality campaigns while tracking KPIs.

Basmah logo
Brand 08

Basmah

Restructured the marketing strategy using the SOSTAC model to improve workflow efficiency. Managed the marketing team and enhanced overall campaign performance.

Egyptrade logo
Brand 09

Egyptrade

Developed marketing plans aligned with business goals and market opportunities. Led cross-functional collaboration to ensure successful campaign execution.

Pop logo
Brand 10

Pop

Designed and executed creative marketing campaigns to increase product visibility. Managed content direction and team coordination throughout the project.

Tiklers logo
Brand 11

Tiklers

Planned and implemented digital marketing activities using a structured strategy. Led the creative team to produce engaging content and consistent brand messaging.

Harvest Foods logo
Brand 12

Harvest Foods

Built marketing strategies that supported brand growth and product awareness. Oversaw campaign execution while maintaining quality and performance standards.

Boston Burger logo
Brand 13

Boston Burger

Led integrated marketing campaigns focused on customer acquisition and engagement. Managed creative teams and optimized campaign performance through continuous analysis.

Esraa analyzing marketing performance
04 / How I work

Insight before ideas. Direction before noise.

Discover

Audience, market, competitors, brand reality, and the real business challenge.

Design

A focused SOSTAC-led system across positioning, content, channels, and budget.

Direct

Clear creative leadership, accountable delivery, and collaborative team rhythm.

Optimize

Track the right signals, learn quickly, and turn performance into the next decision.

05 / Career highlights

Work that moved the number — and the brand.

21K+Audience grown from 1.2K
EGP 750KAverage monthly sales
+65%Engagement uplift
10Organic clients in month one
Esraa celebrating marketing results
06 / Expertise
Marketing Strategy Brand Positioning Integrated Campaigns Performance Marketing Content Direction Team Leadership SOSTAC Planning Influencer & PR Go-To-Market KPI Analysis Marketing Strategy Brand Positioning Integrated Campaigns Performance Marketing Content Direction Team Leadership SOSTAC Planning Influencer & PR Go-To-Market KPI Analysis
07 / Let’s connect

Have a brand challenge worth solving?

Let’s turn the brief into a focused strategy, a stronger brand, and results that make the next move obvious.

Esraa waving and holding a phone